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 Happy Valentine's Day!


Lots of messages of love were floating around social media channels yesterday and inboxes were filled with commercial emails with heartfelt marketing messages.

Valentine's Day has become a marketer's dream with businesses and retailers embracing this special day - this isn't surprising as the day sees big peaks in customer spending. Valentine's Day is now a key commercial event, which helps boost sales in the usually slow months of January and February. 

People have embraced the day, and while they continue to do so, the day will continue to blossom and so will the commercial opportunities it brings.

Businesses should add such events into their calendars and ensure that strategies are in place to make the most of such opportunities. It's a great day to drive sales and engage customers.

Whether it's a targeted marketing campaign, the development of new heart-shaped products or simply a card to tell your customers how much you care, TWF can help. Get in touch today!